About Us

At Rooh, we curate more than just products. We deliver experiences rooted in elegance, purity, and refinement. Specializing in Ayurvedic cosmetics and long-lasting perfumes, Rooh blends ancient tradition with modern luxury for those who expect more from their daily rituals.

Our collections are thoughtfully selected for discerning individuals who value authenticity, quality, and timeless sophistication. Every item we offer is a statement of care, of class, and of self-expression. Whether it's the gentle efficacy of nature-powered skincare or the lasting impression of a signature scent, Rooh is crafted for those who carry themselves with quiet confidence.

Our Mission

At Rooh, our mission is to bring timeless elegance and authentic wellness to the modern world. We curate and deliver Ayurvedic cosmetics and luxurious fragrances that elevate daily rituals into moments of self-care and self-expression. Through purity, performance, and aesthetic excellence, we aim to serve individuals who appreciate quiet luxury and refined living.

Our Vision

Our vision is to become a globally recognized name in curated beauty and fragrance. We strive to merge the richness of tradition with the sophistication of modern luxury. Rooh aspires to be the preferred destination for those who seek products that are purposeful, pure, and undeniably elevated.